All the news that’s fit to print. Yeah! It’s called newspaper. Earlier people use to wait for a newspaper to arrive and one of them may read aloud to the crowd gathered aside. But the trend has changed the scenario. Still many read the newspapers avidly. It may be one form of their continuous fiction. Whereas others especially school students took a look upon it simply to complete their homework or their teacher had asked to read a particular article or to bring it in class.
Readers have been attracted to the electronic media, in some cases to the exclusion of newspapers. In general, however, the two media are supplementary and complementary. Newspapers are indispensable, performing functions that television cannot perform. In fact, video text companies have been failures because it is very boring to sit in front of a TV set and look a text being scrolled past you. There is a great deal of serendipity in how people read newspapers. People like to leaf trough and discover things. In addition, the printed word leaves an impression that you don’t get with something that is purely visual. People tend to depend less on newspapers and more on electronic media for international and foreign news and to look at newspapers more for local coverage. It is impossible, however, for the public to be well informed on a complex foreign issue by simply getting capsule bits of information from the electronic media.
People are spending less and less time with newspapers. We need to recognize that in the way the newspapers are packaged. Writers need to write tighter and organize better so that people feel satisfied that the paper has been useful.
There was a time when television was supposed to run newspapers out of business.TV reporters go to the scenes of accidents, floods, and fires and describe what is happening. Television is important, but there are certain things a newspaper can do that television cannot. We want to continue to look for ways to adapt and adjust. We want to give the news context, meaning, and analysis. Newspapers can report in greater depth than television. It can show that television cameras, standing in one spot, aren’t going to show.
The audience is fundamentally lazy, and that is why television is so popular. To read requires physical and mental effort. We have to be good to get the reader to accept that discipline. We must provide information that people can’t receive instantly over the air. The world has changed, and newspapers no longer bring society the first words. We must now write knowing that the people who read our stories already know the news from broadcasts. That means more explanation and analysis.
Newspapers will survive. Can you see yourself taking a television to the bathroom? I am enormously bullish on the future of newspapers. I think they have never been better and have never realized as much as they do today the importance of still further improvement. There is an absolute need for an honest mass medium. People do not gather in the office and discuss what they saw on television last night any more. Everyone is doing or watching something different. This segmentation of the marketplace offers an opportunity for newspapers.
Six or seven years ago, newspaper publishers were terrified that the electronic newspaper world put them out of business. That was not a realistic fear. Newspapers have their own sort of random access – you can take the paper anywhere. In addition, newspapers are cheaper. Moreover they can be recycled. The newspapers are used to make new paper products, such as paper towels and napkins etc.
Newspapers must be eyes and ears of society. They must present a picture of reality in a complex world. A democracy depends on newspapers to provide a lifeblood stream of information that enables the public to make good decisions. But lately newspapers have missed the slow things happening in the world. Life has changed and newspapers must respond. Newspapers will survive not because editors and designers are clever but because they are cost-efficient way of providing information.
Most people think that when they read a newspaper, they are getting information, but that is not so. That is not the primary function of a newspaper. The newspaper is what gives order to your day after the chaos of your dreams. The newspaper turns light on to the world. It is almost like a drug, like your morning coffee. Newspapers are verbal caffeine.
Newspapers and magazines were once only available on paper. Have you ever imagined how people use to transfer messages or an instruction in earlier ages? Before the invention of printing machines, people spread news by word of mouth, written letters, or public notices. As more people learned to read and write, news reports gained added reliability. Thanks to Germany’s Johannes Gutenberg who invented the printing press. Indeed that was a great invention! Because of that only, newspapers have survived so far.
With the advancements in technology, things have changed a lot. Today, many put their articles and pictures on the Internet too. Today almost all of the world’s major newspapers have online versions. Gosh! That’s again an obstruction. The rapid and widespread expansion of the Internet has enabled millions of people to read a variety of daily newspapers online, usually free of charge. This trend, along with the rise of 24-hour cable television news networks, has caused subscription and circulation rates to decline.
But whatever it’s medium—electronic or print—the newspaper will likely remain an important feature in modern society!