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Rob Lowe Wants You To Join Atkins

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Rob Lowe Wants You To Join Atkins

Back in the 2000s, everyone and their mother said goodbye to bread and hello to Atkins. The diet’s popularity has gone in waves since, but the low-carb approach is still one of the first people try when attempting to lose weight.

While nixing carbs is tough, celebrities like Kim Kardashian and Alyssa Milano have promoted Atkins’ impressive results and livable approach, which allows other guilty pleasures like cheese and bacon to be eaten in moderation. This year, Atkins is honing in on the Atkins-as-a-lifestyle approach with its healthy living campaign, led by ’80s-heartthrob turned Parks and Rec fitness enthusiast Rob Lowe. Lowe is the brand’s first male spokesperson.

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In new promos for the brand, Lowe explains that he’s been living an Atkins lifestyle for years, “along with millions of other people.” He says he follows a low-carb diet in order to “live well, healthy, and long.”

Lowe gives us serious Chris Traeger vibes as he cheerily describes today’s Atkins as centering on great food, fresh produce, rich and healthy protein, and foods that are lower in carbs and sugar. “It doesn’t just taste good, it feels good. That’s how I live today.”

Lowe also shares his love for Atkins classics like bars and shakes, which he says help curb his chocolate milkshake cravings. Shakes have been a staple of the Atkins diet for years, with flavors like French Vanilla, Chocolate, and Cafe Caramel.

But before you jump on the Atkins bandwagon, Jaclyn London, MS, RD, CDN, Nutrition Director at the Good Housekeeping Institute, says this diet isn’t for everyone. “You may find yourself dreaming of bagels instead of feeling good on the plan. That said, Atkins’ reincorporation of starches and the plan’s increased veggie-intake can be super effective, and the maintenance phase can feel much more attainable for the long term,” she says. “My advice if you’re looking to dabble in a lower carb plan: Fill up on veggies of all kinds — starchy and non-starchy — choose lean protein, low-fat dairy, and nuts and legumes as much as possible, and allow for the occasional dessert or indulgence (about 150-200 calories daily). Hardcore restrictions can backfire big time, so go easy on yourself!”

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